Pooch Coach Bio
Beverly Ulbrich, "The Pooch Coach"
regularly on TV, including KRON 4, CBS, ABC, Animal Planet, "Evening
Magazine" with Mike Rowe, and "MythBusters", as well
as working in movies and on stage, Beverly Ulbrich is the President
and Founder of The Pooch Coach LLC. She is an expert canine trainer
and behaviorist. She has been working with dogs for over 30 years
and is the sole behaviorist for many nonprofits in the San Francisco
Bay Area. She helps people with their dog training needs through
her private, one-on-one, personalized training programs. She has
extensive knowledge and success with solving aggression issues and
helping shy, fearful dogs. She was voted the "best private
dog trainer" in the Bay Area in the SF Chronicle's Best of
the Bay in 2008 and in The Bay Woof's 2009 "Beast of the Bay"
has been a full time dog trainer and a member of the APDT and IACP
for 10 years. She quit her job as an executive in high technology
so that she could help animals, which is her real passion. She works
7 days a week to help her clients rehabilitate their dogs with mild
to severe behavior problems, while also volunteering as the sole
behaviorist for several non profits in San Francisco: PAWS (www.pawssf.org)
, VET SOS (www.vetsos.org),
and Rocket Dog Rescue (www.rocketdogrescue.org),
where she is also Secretary of the Board.
She has helped PAWS clients from being evicted from their homes
by fixing such issues as incessant barking, housebreaking, and aggression.
She also gives quarterly training to PAWS volunteers on safe dog
handling and works with them on any issues they are having walking
Through VETSOS, Beverly has helped homeless people better control
their dogs so that their only family member is not taken away from
them. She also oversees the pet sitting area during Project Homeless
Connect (www.sfconnect.org) to ensure the dogs are being handled
and treated properly. She also introduces basic training to the
dogs by instructing the volunteers.
She was on the Board of Directors for Share-A-Pet nationally, and
was their local dog tester and behaviorist in the San Francisco
area. She also oversaw their marketing and restructured their testing
program. She threw a party for her 5 years as The Pooch Coach where
all the money raised was given directly to Share-A-Pet San Francisco
The party was a great success, with everyone saying they had tons
of fun and "felt the love in the room". $4,000 was raised
for the organization through her efforts.
has volunteered her services to Rocket Dog Rescue, Home at Last
Rescue, Pets Unlimited, The Milo Foundation and several other rescue
groups as well. In doing so, she has helped dozens of shelter dogs
to improve their behavior and get adopted rather than be put to
sleep or sent to a sanctuary. She also works tirelessly at non profit
events to raise awareness and money for these and other agencies
in the area and in the US. She has donated over 30 free behavioral
sessions as prizes to local charities for their silent auction prizes.
She invites shelters and rescue groups on to her TV programs to
give them additional exposure and help get more animals adopted.
has given dozens of lectures and workshops on dog training and safety.
Most of these lectures were also raising money for non-profits,
such as the San Francisco Dog Owner's Group (www.sfdog.org) and
the Friends of San Francisco Animal Care and Control (www.fsfacc.org).
She has never accepted payment for any of her lectures. She also
did a series of dog training and safety classes for the town of
San Mateo. Beverly just completed her first of a series of training
videos, and it has already had sales in 37 states, the U.K. and
Beverly also regularly writes articles (Bay Woof: http://baywoof.com/2008apr_hotels.html
Fetch the Paper: http://www.fetchthepaper.com/articles.aspx?gi_id=2911
and appears on TV ( http://www.poochcoach.com/entertainment.html,
to further spread the word about positively and continually training
Beverly is also certified as an AKC Canine Good Citizen Test evaluator,
and runs private tests as well as group tests for organizations
at fund raisers and dog festivals for education and outreach.
Lastly, due to her vast experience and knowledge, she is often called
upon as an expert witness in dog bite trials and hearings. She performs
temperament evaluations, writes reports, and appears at the trial
when requested to help dog owners who are being sued by ignorant
people who are fearful or particular breeds or just looking to make
a quick buck. Or, in a few cases, she has also testified that a
dog is somewhat dangerous and needs additional training and/or monitoring
to be safe. She does all she can to educate everyone involved on
dog aggression and its causes and solutions. (Here is a widely published
and distributed paper that she wrote a few years ago on the topic:
As you can see, Beverly spends at least as much time volunteering
her services as performing her day to day work as a private dog
and puppy trainer and behaviorist. Through her private practice,
she has trained over 2,000 dogs in her 10 years in business. She
receives hundreds of emails from around the world asking for advice,
to which she replies personally to each request She uses positive
techniques and promotes exercise, healthy eating and consistent,
on-going training as part of her program.
Beverly was born and raised in New Jersey, but has lived in the
Bay Area since 1989. She currently lives in San Francisco with her
dog sidekick, Kompis. She frequents wine country, where she often
negligently adds to her wine collection. She can almost always be
seen with Kompis, since she is an admitted Schnauzer-addict and
has to have her dog with her to keep her sane(r). Lucky little Kompis
has been river tubing, aerial trekking, casino hopping, and was
even requested to wear a tuxedo for her Cousin's wedding recently.
Kompis is a great sport and takes it all in stride. Beverly's life
ambition is to make the world a safer place for animals. She particularly
wants to stop abusive and unhealthy treatment of Farm Animals. She
also would like to be known as "the world's funniest dog trainer".