The Pooch Coach announces pre-retirement!

Beverly will be slowing down on dog training and behavior cases, and focusing more on her dog acting and modeling work. Don’t worry – she’ll always have time for existing clients, but she will be accepting fewer new training and behavior clients. Learn more here.

We can help with all of your dog training needs

basic dog obedience

Beverly (“The Pooch Coach”) has been voted the Bay Area’s best private dog trainer. She is the most highly regarded & recommended San Francisco dog trainer.  She can help you with: puppy training, dog house breaking, basic dog obedience training, advanced dog obedience training, AKC Canine Good Citizen Test,  and help with dog training for manners such as barking, pulling, or jumping.
Click here to learn more.

san francisco dog behaviorist

The Pooch Coach has successfully worked with every type of dog behavior issue imaginable and, as an expert canine behaviorist, she can help you with “Any Dog, Any Problem” including: dog aggression training, dog training to overcome fear & shyness, dog training for separation anxiety, resource guarding dog training, dog temperament evaluations, and multiple dog households.
Click here for more information.

Book your initial consultation online & save $25

san francisco dog trainer beverly ulbrich the pooch coach

The Pooch Coach San Francisco Dog Trainer has been rated A+ by the Better Business Bureau for our entire 20 years.

San Francisco Dog Trainer

Every dog, like every person, has his or her own unique personality and needs. Dog training classes are fine for getting some of the dog training basics basics down, but for real dog training – that meets your and your dog’s personal needs – you need individualized, one-on-one time.  And that’s what Beverly Ulbrich, “The Pooch Coach”, offers. After your initial consultation, Beverly will tailor your dog training to meet your exact needs and requirements. She will help you do whatever is required for success with your dog training needs.

Click here to see her dog training specialties.

Whether you have a new puppy, an older dog, or you just picked up a new friend from a shelter or rescue group, Beverly will teach you how to get your dog to respond to dog training. Is he too aggressive? A little scared? Does she not listen to your commands? Is this your first dog, or maybe your first dog of this breed?  Or, if you are searching for your furry soulmate, check out our dog matchmaking service, “The Dog Sommelier“.

Ever wished you knew what your dog was thinking?

Beverly’s dog training program will enable you to understand your dog’s needs, responses and feelings. She calls her unique methodology “empathic dog trainingSM”. With a deep understanding of why your dog is behaving and reacting the way he or she does, along with detailed and easy to understand steps to follow, you will quickly and easily be able to turn around even the most troubling situations.


If you’re interested in knowing more about The Pooch Coach’s dog training methodology, click here. If you’d like to know more about her background as a dog trainer and her credentials, click here. Read Beverly’s published article: “How to Raise a Dog”. A groundbreaking & revolutionary new way to look at dog training. How well adjusted & trained is your dog? Click here to take our test.

Meet The Pooch Coach!

San Francisco Dog trainer Meetup Group

Free Dog Training Meetups for Pooch Coach clients

We always have exciting events on the horizon!  The Pooch Coach gives out FREE dog training & behavior advice at these fun doggie happenings.  She’ll have plenty of free dog treats too. Click below to see what events are scheduled.

Check out what clients are saying!

Pooch Coach
San Francisco Dog Trainer

Click Here to Leave Your Review

 by Edie on The Pooch Coach
Puppy Training

Our puppy Annie is doing so well because of Beverly's training. She is learning to "come." She can walk... continue reading

 by Heather Ford on The Pooch Coach
Outstanding in Everything Dog and More!

Beverly has a plethora of knowledge on everything dog (proper care, training, health, behavior, well... continue reading

 by David Siegel on The Pooch Coach
Beverly is very skilled and very empathetic.

Following an accusation made against our dog we hired Beverly to assess our dogs behaviors while on ... continue reading

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Click here to learn more about initial evaluations

San Francisco Dog Training | Dog Trainer in Sanfrancisco

Voted "Best Private Dog Trainer" in the entire San Francisco Bay Area! Four Times!

dog trainer san francisco