August News 

Hello!  Welcome to our August newsletter.  We hope you enjoy it.

SFDC Meetups are fun! Come out and practice your dog handling & communication skills and meet other past & present members of the Pooch Coach Pack. Our next Meetup with FREE training tips, behavior help, treats and socialization practice is:


Our next Meetup will be at
Best Friend’s Strut Your Mutt on Sept 30th.


The Pooch Coach was once again asked
to be their  “Ask The Trainer” booth.

Mark your calendars for a fun day with your pup!
For more info, click here.

August Tip #1 -Treats!


I believe Shelby’s All Natural, 100% meat treats are the best treats out there. They are pure organic beef liver & lung, and dogs LOVE them. I use them as my top tier reward for difficult training scenarios & rehabilitations.

Here’s what they have to say about their products:


“One of the most important things we like to stress here at Shelby’s Dog Treats, is the importance of reading labels in everything you buy for your 4-legged kid to eat, from his food to his treats. We are saddened by the lack of importance nutrition has taken to large companies when it comes to the value of good meat and produce they are using in their products. Unfortunately this not just takes a toll on your pet, due to health, but also to the owner for vet bills.


We all agree that the care of our pets is paramount, and we want to have them with us as long as we can, and we want them to have a long healthy life. Please read your labels, and understand that when you see that your food or treat says that it is made in the USA, read further to make sure you know where it is sourced, meaning where the meat or vegetables are coming from. Manufacturers can still say the products are made in the USA, but the meat can be coming from China, or other areas, which is why a lot of times they won’t print that part. If it doesn’t say it, don’t buy it. Better to be safe than sorry.


At Shelby’s Dog Treats, our priority is the health of your pet. We are very proud of our product, and it is manufactured and sourced here in California. We use only grass fed beef, and it has 70% protein. It is a great training tool for your pet.


You can cut it up in small pieces, and it does not stain your hands or pockets, and owners receive great results using Shelby’s as a reward.


We are very proud to endorse The Pooch Coach for not just the training of your pet, but for the coaching Beverly does for owners to be able to have happy, well behaved dogs, which is not just important for your pet at home, but when they are around other dogs and people in social situations.”


Shelby’s Dog Treats
Dog House: 209.250.1957


These treats are not available in stores.


To offer an affordable price for one of the highest quality treats, Shelby’s only sells direct.


Use code “TPC” on check out to get 10% off your order.
Order here


Tip #2 – New Dogs & Puppies


The Pooch Coach’s latest series is on bringing home a new dog or puppy.  If you haven’t “met” her yet, here’s The Pooch Coach’s newest assistant, Laff!

(Click here for Laff’s Facebook page, and follow her on instagram @laffkis)

We’ve been posting a series of tips on Facebook:



…and here are the first 2 of 4, for those of you who missed them:


This is the first in a series of 4 critical steps to take when you get a new dog or puppy. This step is teaching your dog to be alone.




Too often, people spend a ton of time with their new pet, then suddenly leave them when they have to go work, etc. Since the new dog doesn’t understand what is happening – or even trust that you’re coming back, it can cause them to become anxious or even get “separation anxiety” (learn about that here: dog-separation-anxiety/ ).


Here is a sample set-up for starting to teach your dog right away to self soothe when you have to step away.


I suggest leaving them a few minutes every day and building the time until they are calm and confident when you have to leave them for a few hours.


Watch this video for more tips and an example set up:

Click on picture above, or to see video.



Now that you’ve completed step one, and taught your dog to be OK on their own, let’s discuss housebreaking.Your dog needs to learn to go on a pad &/or outdoors. And, he needs to learn how to tell you he has to go.


Most people do not realize that their dog isn’t actually housetrained. If you let your dog out regularly or give him access to the yard via an open door or doggie door, then he probably doesn’t know how to TELL you he needs to go. That means if you forget to take him out, if he’s ill, or if he’s at a new place (& on a different schedule), he’s likely to have an indoor accident.


You need to teach your dog how to ask you to let him out!


The Pooch Coach’s popular online potty training video has sold to over 38,000 dog owners in over 40 US states, Canada, the UK, & Mexico.


This video goes over all you’ll need and includes a downloadable paper with instructions as well.


As a special this week, we’re allowing our Newsletter subscribers to access the video & paper for FREE!


Click here or on the image below to learn everything you need to know to potty train your new pup.




Want more free tips?

Check out The Pooch Coach’s Dog Channel & Blog!



Click here to visit our YouTube channel and get some free dog training tips & help with common behavior issues.   We’re adding new videos regularly, so please subscribe to get notified of new fun & informational videos.


And click here to visit our award winning blog with tips on all sorts of topics that will help you with your pup. Like: What to do if your dog gets skunked, or tips for dealing with loud (scary) noises, and even info about how dogs see.



The Pooch Coach San Francisco Dog Training
Look forward to seeing a lot more of this tiny pup!


Ready for another lesson, or want to set up an initial eval?
Book an appt

Thanks for reading our Newsletter.
We hope it was informative & interesting.
Please share our newsletter with other dog lovers!

-Beverly Ulbrich,  The Pooch Coach