Ever wished you knew what your dog was thinking?

Beverly’s dog training program will enable you to understand your dog’s needs, responses and feelings. She calls her unique methodology “empathic dog trainingSM”. With a deep understanding of why your dog is behaving and reacting the way he or she does, along with detailed and easy to understand steps to follow, you will quickly and easily be able to turn around even the most troubling situations.


The Pooch Coach believes in developing a mutual trust and respect between a dog and his or her owner. I use positive reinforcement along with many tricks and techniques I have learned over my lifetime of studying and working with dogs.


I’ve created a form of teaching that I call “empathic dog trainingSM. I help you deeply understand and relate to what your dog is thinking and feeling so that you can truly understand your dog and his or her actions. This provides for a greatly improved connection with your dog, and makes it much easier & quicker for you to help your furry friend overcome any issues you’re having.


Also, your dog should want to follow your commands out of love and respect for you, not from bribery or fear. It’s all a balance. Just as you would raise a child and teach him right from wrong, good manners, and safety, you should teach your dog. Gentle guidance, repetition, rewards and clear redirection is how dogs (and people) learn best.

Please read “How to Raise a Dog” for a more thorough explanation of the Pooch Coach’s methodology.


Please read “How to be a Calm Leader” for insights into how your emotional state feeds into your dog’s energy and state of mind.

The Pooch Coach San Francisco Dog Trainer

Beverly with her pup. Musik being photographed for a front page news feature.

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Do you treat your dog like a child?
You should.


Continuing Education for Your Dog

…one of the reasons The Pooch Coach’s methods work.

Just as you hear that exercising both your mind and body will help you live longer and healthier, the same is true for your dog. Dogs need mental stimulation on a daily basis just like they need physical exercise every day. Studies have shown that dogs who play and interact with people on a regular basis are healthier, smarter and live longer than those that do not. So, how can you keep your dog in top shape? Here are some of the things I prescribe for my clients.


MethodologyThe first rule of thumb is something you’ve undoubtedly heard before “make your dog work for everything”, or “nothing in life is free”. A more positive spin that I like to put on this is “use every opportunity to train and interact with your dog”. This means if your dog wants affection, teach him to sit politely next you – not to jump up, paw at you, or bark and whine. Those behaviors should be ignored so that they diminish. Reinforce the good behaviors instead. When your dog is playing well by himself, go join in! Reward him for being a good dog and grab the toy and start a game of fetch – or make him sit or lay down to get it back. Believe it or not, your dog will love this. Dogs used to work for a living, so we need to give them jobs to keep them satisfied and to keep them out of trouble. So, create work for them!


Some assignments I give my clients are:


Ask your dog to sit and stay for every meal. By waiting a minimum of 5 seconds to a maximum of at least one minute, your dog gets to practice “stay” twice a day for the rest of his life.


Ask your dog to sit and stay before opening the door to go outside. Once the door is wide open, wait up to one minute before releasing him to walk behind you out of the door. Training him to do this means that he’s more calm starting out on the walk, he learns to never run through an open door and, lastly, he learns to ignore distractions, such as people or dogs or cats running by out front.


Teach your dog to ask permission to come up on the couch, bed or enter other special areas. He must sit politely and wait to be asked to jump up or enter the room. This also avoids problems like a glass of red wine being thrown from a guest’s hand when your dog decides to jump up and visit.


Any time you want to give the dog a treat, bone, pet, put on a leash, or any other desired activity, make him sit or down or even shake or rollover first. Making it a fun game to get a toy or treat will enhance its value to your dog even further… he worked for it, so now he really wants it!!


Be consistent with your rules so that there is no question in your dog’s mind what you want and expect from him.


Another way to look at this is that English is a foreign language to a dog. And, just as with any new language, practice makes perfect. Plus, if you do not practice, you will get rusty very quickly. So, keep your dog’s vocabulary growing and keep talking to him throughout his life.


Lastly, it’s also important that we keep our dogs in shape with respect to safe handling. Most people learn that you should touch a puppy everywhere – especially paws, tail and mouth – so that she will be comfortable being poked and prodded by Vets, groomers and children. You also might have heard that it’s good to pet a puppy while he’s eating or chewing on a bone… and even take away the food or bone to ensure that she does not snarl, bite or otherwise try to protect it. This is commonly known as “resource guarding”. The problem is that most people stop after ensuring the puppy or new dog is OK with these actions. Then, a few months or years go by, someone goes to pet your dog while she’s next to her bone and… SNAP! The reason? The people didn’t keep practicing. My guidelines are to mess with your dog’s food at least once a week for her whole life, and take every chewy (rawhide, bully stick, Greenie) away from her at least once during her chew. This ensures you can safely take away items that are dangerous as well as enables your pet to be around people in all circumstances with no fear of her snapping at anyone due to trying to protect her property. They key is to teach her that nothing is her property to begin with, so there are never any misunderstandings. A great way to work on this is to teach your dog to “drop it”. You can learn how to do this by watching a simple video on my website.


To help you remember to do all of these things, just think of requesting actions from your dog as being like teaching a child some basic responsibilities and politeness. Even a spoiled dog (mine certainly is!) can be polite and well-mannered. For instance, there is no reason why a dog should believe that everything that falls on the floor or is sitting on a table is hers for the taking. In fact, that is dangerous. What if you drop Tylenol or chocolate? Her grabbing it could mean a visit to the emergency room… or worse. So teach your to dog to be patient and give her consistent boundaries to live within and she will be happier and healthier for your efforts. Learning, growing and improving should be an ongoing pursuit for both you and your dog!


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This article appeared Fetch Magazine.

Training Camps

Different methods & styles… and where The Pooch Coach fits


When it comes to dog training, there are great debates over the type of method(s) to use. The two extremes are what the experts refer to as “positive reinforcement” and “negative reinforcement”. In layman’s terms, the positive reinforcement side says that you should reward (typically with treats) desired behavior/response and ignore any undesired behavior, and it should go away on its own, since the dog will try for the reward once it learns what you want. The negative side says that you should not use treats or any other reward other than praise and you should only give it once your dog complies. You get the dog to comply by repeatedly giving a command and then a correction (aka punishment) if it is not done correctly. A typical example is using a prong collar to pull on the dog’s neck until he sits for you. Once he sits, you simply say “good sit”. Trainers and behaviorists from each side insist their side works best for the dog and produces the best results. I am often asked which side I am on when I visit with clients for the first time. My answer is “neither”.

Never hit or physically punish your dog

First, I believe that training a dog through fear or punishment is wrong and even cruel, and therefore should not be done. But I also do not believe that you can use 100% reward based methods and expect your dog to be well balanced or trained.

Different methods & rewards for different dogs

No one method of training is going to be right for every dog. Also, it is different if you’re working with a friendly little puppy vs. a big ferocious dog who has bitten several people and/or dogs before. You need to adjust your methods, your pace, and your tolerance differently for each dog you meet. I do believe in using treats as motivation for learning new behaviors or new commands. However, I do not believe in consistently offering treats for everything the dogs does. First, the dog should listen to you whether or not you have a treat in your hand. Even with a filet mignon in your fist, a dog might choose to ignore you and run across the street to chase a squirrel – and get hit by a car on the way. Also, treats are not the only type of reward. Walks, meals, toys, visits on the couch and even affection are also rewards. I like using all of these opportunities to train a dog and allow him to use his brain and be challenged. That said, I do not believe rewards are mandatory. Imagine raising a child this way: “Johnny, if you do your homework, I’ll give you $20.” “Suzy, if you brush your teeth, I’ll buy you a new toy.” That would create a very spoiled child who will not do exceptionally well in school or life. Instead, most people create longer term rewards, such as “If you get a good grades this semester, we’ll get you that bike you wanted”. And, most parents also introduce repercussions for not complying – e.g. “If you do not do your homework, you do not get to watch TV”. I believe this is the same way we need to raise our dogs. They need to understand that if they listen, they will probably get rewarded but, if they do not, they will get in trouble.

What is acceptable “punishment”?

In nature, the mother dog bites a pup on the neck when he does something wrong and the pup stops. The Alpha dog corrects the same way. There are no cookies for doing it their way. You either do what they want… or else. When we try to turn that completely around, it is bound to not always work. Here’s an example. Rather than asking a dog to sit over and over while waving a cookie in his face, or “pronging” him relentlessly, I tell my clients to do the following: Show your dog you have something wonderful – a treat, his bowl of food, his leash – and then say “sit”. If the dog sits, you say “good dog” and give him the reward. If your dog does not sit right away, you simply turn your back and walk a few steps away. Your dog will think “oh no!! I want that treat! Don’t go away!” and usually proceeds to follow you. You simply wait a few seconds and then turn back to face your dog and ask him once again to “sit”. Most likely, he will comply and you can reward. If not, you turn and walk away again. Of course, this is only done once the dog actually knows the command (preferably without a hand motion) and is just “being stubborn” – as most owners like to call it. In reality, the dog is just doing whatever he was trained to do. Perhaps he thinks he should wait for 3 repeats, since that’s what you usually do. But once it is made clear to him that sitting immediately gets a reward, and ignoring you gets a “punishment” of you ignoring him right back, he will opt for the immediate reward.

What about aggression?

One last note on aggression… I do believe that using yummy treats to help a dog get comfortable with other dogs or people he’s afraid of is a good thing. However, it must be done correctly. Just dishing out treats to a dog who’s barking furiously at another dog is not going to teach him to stop. In fact, it’s condoning the behavior and making him do it more. There needs to be a clear message of “this is good” and “this is a mistake or bad” when training a dog. The more clear you are, the better trained the dog will be and the more confident and responsive he will be as well. Aggression cases need to be handled by behaviorists who understand operant conditioning and explain and perform it properly with their clients. I’ve had many clients try unsuccessfully to work with a positive reinforcement trainer who just wants to dish out treats, and their dogs make no progress – or even get worse. These dogs need very careful and precise guidance. So, if your dog is showing signs of aggression, make sure you work with someone who has a successful track record and true understanding of canine behavior.

In summation

I cannot be defined as being 100% in either of these camps. But when asked to describe my style, I say I always use positive reinforcement whenever possible, but I train dogs as you would raise a child… I introduce negative consequences that are gentle and humane when necessary to ensure compliance and, ultimately, the safety of your precious family member.

For more info read “How to Raise a Dog” – The Pooch Coach’s paper on the similarities of teaching children and dogs.

*This article appeared Bay Woof Magazine.