Beverly Ulbrich is the Owner of The Pooch Coach Dog Training

About The Pooch CoachBeverly provides private and personalized empathic dog training and behavior problem solving. She has extensive knowledge and success with solving aggression issues and helping shy, fearful dogs. Beverly has been working with dogs all her life. She actually started training dogs at 9 years old. She has since been educated in animal behavior as well as canine obedience and training. Beverly holds a BS degree from Rutgers University and a Masters from Santa Clara University.About The Pooch Coach


In addition to her private behavior training practice, where she’s worked with over 3,000 dogs, Beverly also formally evaluates and temperament tests dogs for shelters and rescue groups as well as for dog-bite cases and hearings. She has trained dogs internationally. She has worked with the East Bay SPCA, Pets Unlimited, SF ACC, P.A.W.S., and several rescue organizations. She has served on the Board of Directors of Rocket Dog Rescue as well as Share-A-Pet pet assisted therapy organization. Share-A-Pet (SAP) hired Beverly to be its San Francisco area trainer and tester for its Therapy Obedience Professional (TOP) testing for all the therapy dogs involved in SAP, where she also redesigned their nationwide testing procedures.



In addition to having thousands of happily satisfied customers, she comes highly recommended by Pets Unlimited, she has been the sole behaviorist for Veterinary Street Outreach Services (Vet SOS) as well as for PAWS (Pets are Wonderful Support), where she won Volunteer of the Year award in 2009. She comes highly recommended by San Francisco Dog Owners Group, The Milo Foundation, Reunion Rescue, and Home at Last Rescue – and she has fostered and/or trained dogs for each of them.


Beverly has been an accredited member of both the Association of Pet Dog Trainers and the International Association of Canine Professionals for over 20 years. Beverly has been certified with the American Kennel Club as an evaluator for its Canine Good Citizen Test.


About The Pooch CoachHer excellent training capabilities have enabled her to be featured in many TV shows & movies, and appear on numerous news programs. She was featured on “Animal Planet” and casted & trained dogs for several movies. Beverly also busted a dog myth on “MythBusters”. To get more information and see pictures of the movie and TV appearances, see the entertainment and press sections of this site.


In 2014, The Pooch Coach was asked to be the official dog trainer for the US Postal Service in San Francisco and gave presentations to postal carriers about dog bite prevention.




About the Pooch CoachBeverly understands dogs and the way they think. She also knows how important it is for owners to understand their dogs and to work with them. Training is an interactive, on-going pursuit. It should be fun and rewarding for both you and your dog. She will not only help teach your dog how to behave but, more importantly, she will teach you how to teach your dog. Click here to read about Beverly’s training methods and style.


About the Pooch CoachWorking with The Pooch Coach, you will learn simple dog training techniques, have ongoing support. and gain a clear understanding of your dog. You will learn how to easily and effectively communicate with your dog for the rest of his or her life.


If you want to know more, read about her methodology and learn about her revolutionary creation: empathic dog training.


Let The Pooch Coach help you get to know your dog better and learn how to effectively communicate with him so that you will both be happier and healthier.


Call or write to set up your initial consultation and evaluation.
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Click here to read
The Pooch Coach’s Full Professional Bio

the pooch coach meetups

The Pooch Coach helping clients at her bi-monthly Meetups. Her training program is the only private training that includes free group practice sessions as well.

Beverly has a very special connections with dogs… especially with her own puppy, Musik.

Beverly with "out of control" dogs she trained for Jaguar Paw Resort in the Belize jungle (and her dog, Kompis). She was flown in by the resort owners to stay there for 11 days to work with an unruly pack of rescued dogs.

Beverly with “out of control” dogs she trained for Jaguar Paw Resort in the Belize jungle (and her dog, Kompis).
She was flown in by the resort owners to stay there for 11 days to work with an unruly pack of rescued dogs.

The Pooch Coach conducting dog handling training for PAWS volunteers
AKC Good Citizen Evaluator Dog Trainer San Francisco CA
pooch coach certified dog trainer in San Francisco
best san fracisco dog trainer (1)

Beverly is a published wikiHow Co-Author (Dog behavior and training questions)
Jan 2020 – Present

• See the articles Beverly has co-authored on our “Tips” page: https://www.poochcoach.com/dog-training-tips/
• Collaborated with wikiHow editorial staff to improve the helpfulness and trustworthiness of 15+ wikiHow on dog training and behavior modification articles.
• Provided expert canine behavior advice to wikiHow’s 150+ million monthly readers, from puppy potty training tips, to tips on teaching popular commands, to help with common behavior problems.

Voted "Best Private Dog Trainer" in the entire San Francisco Bay Area! Four Times!