THE POOCH COACH & MUSIK, Huffington Post


dog actor sf @musik huffington post article


Article: If You Judge Someone For Not Liking Dogs, Here’s What It Says About You


The Pooch Coach (aka Beverly Ulbrich) was interviewed for this article. We hope you’re prepared for some serious self-reflection. Continue Reading

THE POOCH COACH on Local FOX News Channel, KTVU

The Pooch Coach (aka Beverly Ulbrich), a top San Francisco dog behaviorist, weighs in on a Pit Bull attacking a guard at the SF Public Library. The dog was trying to protect their unconscious guardian, and attacked the security guard. Beverly was asked to give her her expert opinion, and here are clips from her interview with local FOX news channel, KTVU.


The Pooch Coach Dog Training was recently interviewed by our local NPR (National Public Radio) station, KALW. Host Marty Nemko wanted to hear from the SF Bay Area’s most renowned and experienced canine behaviorist what it was like to become and work as a dog trainer. We covered some canine training tips, answered some listener’s questions, and Beverly explained why shock collars are so detrimental to dogs and their people.

Listen to the full interview here:

The Pooch Coach NPR Dog Trainer Interview

Empower On-Demand | Mind Body Paws

Pooch Coach Training Tips with Beverly Ulbrich


We had the pleasure of speaking with Charly Kayle for her podcast. Listen in to get some great advice on dog training and learn some of the common mistakes people make.

KRON4 Local Hero


We are thrilled to announce that The Pooch Coach was chosen as a “KRON4 Local Hero” for all the work we’ve been doing for our neighborhood during the shelter in place.


Learn more about the award by clicking HERE.

"Winning at Both Ends of the Leash" Noe Valley Voice October 2018

Pooch Coach Noe Valley Voice Article

The Pooch Coach speaks up against using physical violence or hitting in dog training. August 2015

Beverly was interviewed on Bloomberg News April 2014

Press and Media

Beverly on CBS News”Do dogs feel shame?” Feb 2014

Beverly on ABC doing a live interview on the fatal pitbull attack - August 12, 2011

Beverly on CBS Pitbull attack August 11, 2011

Beverly with Mike Rowe, host of Evening Magazine

Beverly was KRON4 Weekend News’ Dog Commentator.


See some of her live TV segments here

Monthly dog training tips and advice. Meet local rescues, shelters, dog therapy groups and other great dog organizations.

Beverly on CBS 5 Tips For Preventing Dog Attacks

Beverly & Mike during the shoot, with a client's dog

Photo of Beverly being filmed for CBS news with Mike Sugerman

Photo of Beverly being interviewed by Susan Blake of KRON4 news about avoiding aggression in dogs


Beverly on Eyewitness News talking about how to recognize aggression in dogs

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